Hey, I’m Lucy
I lead design, innovation, and strategy at the intersection of emerging technology and real human needs. Clear, intentional, and hands-on. I cut through complexity, align teams on bold vision, and ship outcomes that matter. Proven as 2× founder and in Fortune 500 transformation (Edward Jones · ex-BCG).
Design Across 15+ Industries
Nearly two decades of design across diverse industries including Finance, Energy, Health Care, Agriculture, Banking, Retail, Gaming, Mining, Mobility and beyond. Expertise spans emerging technologies such as AI, Blockchain and Immersive Experiences, with specialized data visualization for supply chain provenance analytics and public sector dashboards.
High-Impact in Emerging Tech
Led foundational UX for a global blockchain platform managing $2B+ in assets, earning industry acclaim. Designed core AI-driven features for an investment platform ahead of its time in 2017, and recently guided immersive, robotics-enhanced experiences that transformed hybrid collaboration for forward-thinking teams.
Proven Entrepreneur
Co-founded a direct-to-consumer digital florist in 2014, achieving cash-flow positivity in six months through elevated CX, product design, social commerce, and strategic partnerships. Built on this, launched and ran a design-led innovation firm for five years, accelerating product-market fit for startups and enterprises.
About Lucy
Raised in an immigrant household, I grew up learning smart risk-taking, resourceful problem-solving, and entrepreneurial grit long before founding my own ventures in design-led innovation and social commerce. With a family background in engineering and the arts, I blend analytical precision with creative intuition to tackle complex challenges.
That mindset has carried me across the U.S., Europe, and Asia, shaping products, experiences, and growth strategies for global companies across diverse industries. I thrive on high-impact problems: understanding what truly matters to people, creating intelligent solutions, building scalable systems that stay deeply human, and delivering lasting value.
Outside work, I recharge through surfing, gaming, making music, and time with loved ones. Lately, I’ve been exploring neurotech’s potential to reshape human experience.
Let’s connect: info@lucy-ye.com or Linkedin.